3 aprile 2016

China, boom of women’s fashion

Brachi Group looks to Prato textile district and sounds the charge

After the record increase of 32% in 2015, this year the Italian fashion for women could grow in China of another 25%, especially in the sector of middle luxury. This was detected by the Chinese distribution group IFFG, which recently started a new phase of selection of Italian companies. During the first phase, more than 100 have made commercial agreements with IFFG, who announced for September 2016 the opening of the first concept store in Shanghai.

Those are the figures that Brachi shares with its present and potential customers not only for sake of information, but also to emphasize the implications of this consolidated trend.
«Our headquarters in Hangzhou is a great vantage point to understand and manage the complex dynamics of the Chinese market», explains Giulio Lombardo, sales and marketing director at Brachi. «The international vocation of our laboratory doesn't make us forget where we come from. I refer to the Prato textile district, which boasts extraordinary excellences and a production-oriented mainly to women, unlike the Biella district works for men's fashion brands. In China today, women's fashion is exploding and this represents a great development opportunity for Prato. We should just take consciousness of the state of the art and go where the market says».

The state of the art,  as the CEO of Retaily Shangai Giacomo Gardumi precises, is that Chinese demand is changing. «By analyzing the data of the first two months, a growth of 25% in the import of Chinese Italian women’s fashion is expected in 2016, mainly concentrated on quality garments at affordable price. Purchases of Italian fashion – Gardumi explains – now affect a large number of Chinese citizens, who are certainly wealthy but not billionaires».

We would point out that trade agreements offered by IFFG to Italian brands, lasting five years, involve the purchase of products that is bound to the release of an exclusive distribution licence extended to the entire Chinese territory. Investments are at no cost to the companies and IFFG guarantees more affordable prices on the Chinese market, close to those of the national market.

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