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9 maggio 2017

Genio e Lavoro

Brachi protagonist of TV Prato format on the district's excellences

The episode of TV Prato format about Brachi laboratory entitled Genio e Lavoro is online on Brachi YouTube channel as well as on this site.

Born from an idea of  Giuseppe Guanci and Jacopo Nesti in collaboration with the videomaker Stefano Cecchi, the program goes and shines a spotlight on the territory excellences. It is a journey in 28 episodes to discovering stunning companies stories where initiative and tenacity emerge as success key-factors.
Not only textile businesses such as Filpucci, Cangioli 1859 or Gruppo Colle, but dyeing companies like Renzo Silli, which on April 5 opened the TV program, firms in the mechanic-textile industry such as Cormatex e Biancalani and a laboratory like Brachi Testing Services that “moves quality” all over the world supporting the best realities of Prato district.


Genio e Lavoro goes on the air on TV Prato every Wednesday and Thursday at 210.30 PM and Sunday at 6.30 PM in rerun. Massimo Castellani and Francesca Arena, responsible for production and TV adaptation, also cared for the realization of a precious DVD box – over 15 hours of interviews, video footage and archival photos.

Brachi Testing Services episode focuses on the story by Primo Brachi, founder and president of what is now considered one of the leading private textile analysis laboratories in the national panorama.
Forty years after its foundation, a program dedicated to genius and work celebrates its growth process with perfect timing. «The fact it is an independent editorial choice of TV Prato station makes us even more proud», states Giulio Lombardo, sales and marketing director at Brachi.

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Brachi Process Innovation:
Project co-financed under the POR FESR Toscana 2014-2020

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